ParaMi brand gives strength to Latinas
By Chara A Kansas City area lifestyle and apparel brand is aimed at serving the evolving Latina. Called paraMi (“For Me” in English) and created during the COVID pandemic, paraMi was founded by four area mothers (Lilia Veronica Alvidrez, Silvia, Nayelly and Erika). The brand “was born out of a little bit of frustration from everything […]