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Royals announce partnership for engaging with Hispanic community

By Tere Siqueira

The Kansas City Royals and Fresco Marketing, a Greater Kansas City area-based multicultural marketing firm, have formed a partnership aimed at enhancing engagement with the area’s Hispanic community.
“We’re incredibly excited to work with Fresco Marketing as we work to further our support of the Hispanic community,” Tony Snethen, Royals vice president of brand innovation, was quoted as saying in a news release announcing the partnership. “The Royals are such an important part of the community; and it’s vital that everyone feels welcome, feels seen and feels represented, and this partnership is an opportunity to continue fulfilling that promise.”
The partnership kicked off with a Spanish-language commercial during the Super Bowl season, the news release stated. As part of the partnership, the “Los Royals” brand returns this season to Kauffman Stadium, the Royals’ home ballpark.
In addition, Fresco and the Royals are launching the campaign “Nos Vemos en El K” (“See You at ‘The K’” in English), aimed at “building a genuine relationship with the Hispanic community in the region,” the release stated.
“The campaign will prioritize being visible in the region and continue to bridge relationships with Latinos,” it stated.


Los Royals anuncian sociedad para acercarse a la comunidad hispana

Los Kansas City Royals y Fresco Marketing, una firma de marketing multicultural con sede en el área de Greater Kansas City, han formado una asociación destinada a mejorar la participación con la comunidad hispana de la zona.
“Estamos increíblemente emocionados de trabajar con Fresco Marketing mientras trabajamos para aumentar nuestro apoyo a la comunidad hispana”, dijo Tony Snethen, vicepresidente de innovación de marca de los Royals, en un comunicado de prensa que anunciaba la asociación.
“Los Royals son una parte tan importante de la comunidad; y es vital que todos se sientan bienvenidos, vistos y representados, y esta asociación es una oportunidad para seguir cumpliendo esa promesa”.
Según el comunicado de prensa la asociación comenzó con un comercial en español durante la temporada del Super Bowl. Como parte de la asociación, la marca “Los Royals” regresa esta temporada al Kauffman Stadium, el estadio de los Royals.
Además, Fresco y los Royals están lanzando la campaña “Nos Vemos en El K” (“See You at ‘The K’” en inglés), dirigida a “construir una relación genuina con la comunidad hispana en la región”, según el comunicado.
“La campaña priorizará ser visible en la región y continuar construyendo relaciones con los latinos”, afirmó.

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